But will I sell more cars?

Some years back I was involved in the design of a new showroom for a local car dealership.  I was very excited about the possibilities of developing a contemporary solution that served not only as a backdrop for the vehicles on display but as a beacon for those attracted to good design traveling at 55 MPH on the adjacent expressway.  Upon presenting the proposed design to the Owner I was asked half  jokingly ” But will the extra money I put into construction to achieve your design sell more cars than a less designed building?”  The question gave me real reason to pause.  What sort of influence does architecture have on the bottom line and is it all about the bottom line? We know that good design can increase test scores and learning in schools. Studies have show that well designed work spaces increase productivity, communication, creativity and employee retention.  It is often said that architecture can in its best examples evoke emotions and be filled with symbolism, that it can strengthen  its context and can bring people together through  a feeling of shared experience. Can it sell more cars? The answer is “YES!”  it can sell more cars by attracting more visitors and by serving as a testament to your committment to quality and the value you place on the product you are selling.   It is rare that architecture alone can sell anything.  Architecture  that compliments a good product,  and a sound sales culture however can in my opinion enhance the bottom line.

Programming

As an architect I  have Owners that approach me and state that they need a facility with “x” amount of square footage. I always respectfully ask  “How do you know?’   Must of the time it is a decision that has been made only after looking at a very limited number of  variables . Sometimes it is nothing more than a hunch.  Good design firms have  proven  methodologies for defining a design problem before setting out to develop a solution.   What is referred to most commonly as programming is an important step to any successful project large or small.  Before engaging the services of a design firm Owners should be aware of the  importance of program definition.  Consider hiring an architectural firm to provide programming services prior to engaging in design.  The programming process is an excellent way to build consensus within an organization and ensure the design solution meets the Owners needs.

Breaking Ground

We are excited to become apart of the the online community and look forward to making  new connections. We hope to educate, learn, and maybe even entertain a few people. If you have questions, comments, or needs let us know.